POPGrove

Designed in CaliforniaOral Care · Beauty · Wellness · Lifestyle

Building the next generation of everyday brands.

POPGrove is a parent brand that invents products people actually want to be seen with. We launch one category at a time, for the long run. First up: Lunch POP, our opening project in oral care.

Meet Lunch POPHow we build
A glossy white POPGrove tin floating above a pastel mint backdrop beside a sky-blue sphere
Project No. 01Lunch POP
  • Oral Care
  • Beauty
  • Wellness
  • Lifestyle
  • A POPGrove brand house
  • Built to be noticed

Our First Project

Project 01 of many · A POPGrove company

An open glossy white Lunch POP tin with pastel mint breath pops scattered on a sky-blue backdrop
Lunch POP · Oral Care

We started with the reset button for after lunch.

Lunch POP is the first project out of POPGrove — our opening move in oral care. One pop and the afternoon starts over: the walk back to the desk, the meeting nobody warned you about, the conversation you want to be sharp for. Fresh breath, finally treated like something you would show off.

Format
Pocket tin, 24 pops
Ritual
One, after lunch
Finish
Cool, clean, not sweet
Status
Launching soon
Get launch accessSee what POPGrove builds next

Lunch POP is one project, not the company. POPGrove is the parent brand behind it — and behind everything we launch next across oral care, beauty, wellness and lifestyle.

How we build

A brand house, not a product company.

POPGrove is the parent brand. We build across oral care, beauty, wellness and lifestyle — held together not by a category, but by a standard. Every product has to earn its place in the house.

Brand Principles

The four ideas behind everything we make.

Every POPGrove product is measured against these before it ever gets a name.

  • 01

    Health

    Creating products that support healthier everyday living.

  • 02

    Beauty

    Design matters as much as function.

  • 03

    Innovation

    Rethinking everyday routines through thoughtful ideas.

  • 04

    Trend

    Always looking ahead, never following.

The POPGrove roadmap

Four categories. One standard.

POPGrove is built to keep launching. Lunch POP opened oral care — beauty, wellness and lifestyle follow, and each release earns its place in the house before it earns a name.

  • Three glossy white discs stacked at a tilt on a pastel mint background

    Oral Care

    Live

    Where we started. Lunch POP is the first of several.

  • A glossy white pump bottle beside a small sphere on a pastel peach background

    Beauty

    In development

    Formulas you would leave out on the counter.

  • Glossy white arch shapes and a sphere on a pastel sky-blue background

    Wellness

    Exploring

    Small habits, engineered to actually stick.

  • A glossy white cube and cylinder with a peach sphere on a pastel lavender background

    Lifestyle

    Exploring

    Objects for the spaces between the day.

A row of glossy geometric objects in mint, peach, sky blue, lavender and white
The POPGrove studio — objects in progress

The standard

“Good enough has never launched anything worth remembering.”

Our test is simple. Would you leave it out on the table? Would you hand it to a friend without explaining it? Everything we release has to pass, in every market, without translation.

A smiling young person in a white t-shirt holding a small glossy mint-coloured object

Why POPGrove

Built for the generation that notices everything.

A grove is many things growing at once. That is exactly how we think about products — independent ideas, one shared standard, all moving forward together.

POPGrove is being built as a global house from day one: designed in one language, understood in all of them. We are not here to add options to a shelf. We are here to invent the things the next decade takes for granted.

01
Category launched
04
Categories in the house
∞
Rituals to invent

The list

Be first to everything we launch.

One good email when something is ready. No noise, no countdowns, no unsubscribing out of frustration.